No background in statistics or modeling is required. Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn: Business Intelligence.
By learning from your historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel.
The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online marketing, predictive analytics acts in real-time, dynamically selecting the ad, web content or email each visitor is most likely to click on or respond to, according to that visitor’s profile.
This training program is:
- Business-focused. Unlike other training programs that also cover scientific, engineering and medical applications of data mining and analytics, this seminar focuses squarely on solving business and marketing problems with these methods.
- Comprehensive across business needs. Within this realm, however, we step beyond the standard application of response modeling for direct marketing to solve the wider range of business problems listed below.
- Vendor-neutral and method-neutral. This training program, which is not affiliated with any analytics software vendor, provides a balanced view across analytics tools and methods.
BI Predictive Analytics Workshop Brochure